Technology has made the world an increasingly smaller place. Our communications are not geographically limited anymore. However, we still retain our separate cultures across the world. Just because we are able to communicate with people on the other side of the world doesn’t mean we are all experts at communicating with people who have their own history, language, and traditions from our own. No business is this more obvious than marketing. Sometimes messages get lost or misinterpreted in translation, not just text but even colors and pictorial symbols.
This is what we needed to keep in mind when creating our final project for Graphics for the Web at Moraine Park Technical College. Each student chose a country to research. We needed to learn what colors and symbols meant in their culture to avoid using ones that were inappropriate or illogical for our logo design. The logo was supposed to be for a product or service that would be marketed in that country.
After compiling research and using techniques we learned throughout the semester to create the logo, we each put together a PowerPoint presentation to share with the class. I presented first, and I was able to sit back, relax, and learn about other countries. Some of the countries my class chose to research were India, United Kingdom, and Brazil. I enjoyed this project, because I love learning about color and other cultures. I’ve realized it’s easy to be unaware that messages can be misinterpreted, and it should never be assumed that any colors or symbols are universal.
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